Mickey Farmer is the Associate Director of Creative Solutions for Ashville Athletics. His daily tasks include developing overall strategy and digital media content for the Ashville Athletics brand and social media platforms, as well as directing and managing Ashville Athletics' numerous video content outlets and video productions. Mickey is a critical component of Ashville Athletics' leadership team, working to create and develop new content ideas for Ashville fans and athletes. Mickey leads a growing team of community members and Ashville High School students in his endeavors to create a unique and powerful digital media department within Ashville High School's athletic department.

Mickey is a 1979 graduate of Etowah High School. He is married to Pam Farmer, and has three children: Brandon, Brooke, and Alex. All three graduated from Ashville High School. Mickey has six grandchildren. He is a self-employed farm equipment distributor. Mickey joined the Ashville Athletics team in 2015.

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